What is a cookie?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Our website uses the below technologies for advertising purposes. Those are modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.
Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our website.
Google Analytics and AdSense
When you visit certain business sections of our website, our partner HubSpot uses the cookie listed below for functionality, performance and to track visitors. This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Please refer to HubSpot`s usage policy for more information.
Facebook Custom Audiences
Facebook Custom Audiences enables us to use existing datasets to compile groups and lists of users based on certain criteria in order to provide users with information and advertisements, tailored to their interests and preferences, on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values on our computers; Facebook can compare these against its user databases. You can opt out of this form of advertising by changing the settings at your Facebook account.
Facebook Lookalike Audiences
Facebook Lookalike Audiences enables us to use existing datasets to compile groups and lists of users based on certain criteria in order to provide users with similar interests and preferences with relevant information on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers. You can opt out of this form of advertising by changing the settings at your Facebook account.
Linked in advertising
Social Media Widgets
Types of Cookie
These are the types of cookies we use on our websites and why we use them.
Strictly Necessary: These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on sites that have an ecommerce functionality.
- Functionality: These cookies are used to store preferences set by users such as account name, language, and location.
- Security: We use these cookies to help identify and prevent potential security risks.
- Analytics and Performance: Performance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.
- Advertising: These cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites.
- Third Party / Embedded Content : We make use of different third-party applications and services to enhance the experience of website visitors. We have no direct control over the information that is collected by these cookies.
Below are the cookies that require prior consent from EU users to be installed:
- Cookie (Google AdSense): _gcl_au;
- Cookie (Hotjar): _hjIncludedInSample;
- Cookie (HubSpot): hubspotutk;
Queries and Complaints
Any comments or queries on this policy should be directed to us using the following contact details.
Company Number 11418469
22 Jardine Place, Bracknell, RG12 8EU, England.
If you believe that we have not complied with this policy or acted otherwise than in accordance with data protection law, then you should notify us.
You can find more detailed information about cookies (including how to manage their use via your browser) on the Information Commissioner’s website.
This document was last updated on January 10, 2021